Ocean Creates: Etos

“When I heard this case had won, I knew: this is pure gold. A claw machine on a gigantic screen, your phone as the controller, gamification and connectivity in full force. The result says it all: in just one day, across two locations, nearly 300 prizes were given away. This case shows how versatile and powerful Digital Out of Home can be for brands.”

Auke Kroese – Product Development Manager Ocean Labs

Activation, technology and interaction all combined!

The Digital Creative Competition 2024 second place winner, Noise with a campaign for pharmacist Etos. This campaign, focussed on the coming summer holidays, transformed our screens into clawmachines. With a newly developed technique, during a one day activation, shoppers got the chance to remotely control the clawmachine with their phone and win a small gift. They immediately received their gift after grabbing it on the digital screen!

Our Ocean Labs teams created a connectivity based campaign, by creating an application from scratch that enabled the activation team to give shoppers access to the clawmachine on the Ocean Outdoor screen. DeepScreen™ Alive technology then in turn made it possible for shoppers to grab the gift on the screen and the activation team finished the whole cycle by giving the shopper the actual gift.

Advertiser Etos
Creative agency NOISE
Activation Day 5th of July 2025
Locations Dedicated Nieuwegein Cityplaza & Hoofddorp Vier Meren
Branch Retail

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prizes won in Nieuwegein Cityplaza

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prizes won in Hoofddorp Vier Meren

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