Amsterdam experienced a spectacular year – and Ocean Outdoor was on board. As proud media partner of SAIL Amsterdam 2025, we supported the 10th edition of the world’s largest free maritime event. In the same year, SAIL celebrated its 50th anniversary, while the city of Amsterdam marked its 750th birthday. A triple celebration we brought to life nationwide on our digital out-of-home network.
“As an Amsterdam-based company, we feel deeply connected to the city and its stories. We were proud to make this anniversary year visible in the streets and in people’s hearts. Out-of-home is not only about visibility, it’s about culture, experience and connection,” said Jorinde Hehanussa, Partnerships & CSR Manager at Ocean Outdoor.
During the event, millions of visitors admired the Tall Ships along the city’s waterfront. Ocean Outdoor had already built excitement months before, with countdown campaigns and live coverage shown on our screens throughout the event.
From 20 to 24 August, Amsterdam’s waters came alive with sails, masts and stories. Together with SAIL Amsterdam, Ocean Outdoor celebrated an edition that made history.
