Premium outdoor clothing and equipment brand Fjällräven draws on 60 years of sustainable design and durability in its latest European Out of Home (OOH) ads.

Created and planned through Precis, the three week campaign is appearing across three markets including across the Netherlands, the UK and Germany. It combines full motion ads with static posters featuring the tagline ‘Never feel cold again’, reprising the words of Fjällräven founder Åke Nordin.

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In 1974, Nordin crafted his first insulating Expedition jacket following a freezing night spent in the mountains of north Sweden. The brand’s series of insulating winter jackets are based on the design and high functionality of that original down jacket.

The OOH campaign appears across large format Ocean screens in Amsterdam, Rotterdam, London and Hamburg until 7^th November, directing audiences to the brand’s nearest retail stockists.

Wider activity includes social media, Reddit, Youtube, streaming / connected TV, high impact display, online video, Out of Home posters and Google Ads.

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