Interactive Brand Experience

Ocean Labs’ Play Wall is a brand-new interactive screen experience, where technology and creativity come together to create a new form of audience engagement.

With an impressive permanent 13 m² LED screen and the option to create a full visual takeover around it, the Play Wall offers a new way for brands to engage audiences through interactive, high-impact experiences.

Skeletal Tracking

To introduce one of the many creative branding opportunities enabled by the Play Wall, Ocean Labs has developed a preview using advanced Skeletal Tracking technology. Here, participants’ movements are captured in real time and integrated into an interactive underwater experience complete with diving gear.

Location details

Location Frederiksberg
Format Large Format Landscape Digital
Network Danske Shoppingcentre
Dimensions 13m²

The Location

Play Wall is located by one of the main entrances to Frederiksberg Centre, capturing attention from the traffic coming from Solbjerg Plads and CBS.

Frederiksberg Centre has a wide range of stores, from popular Danish high-street brands and interior design to international shops and local eateries, all under one roof. Located in the heart of Frederiksberg’s residential area, on Falkonér Allé, Frederiksberg is only 10 minutes from Copenhagen’s city centre. Being an independent commune in the capital region, Frederiksberg is an affluent area, home to a population of wealthy families and city sophisticates.