“At Dutch National Opera & Ballet, we want as many people as possible to experience the wonder that opera and ballet can evoke. Thanks to this project with Ocean Outdoor and Higuita, we were able to bring that magic into the city and actively involve people in it.”
Dance connects people, and that is exactly what Higuita and the Dutch National Opera and Ballet wanted to show.
Opera and ballet continue to amaze, dance connects people, and that is exactly what Higuita and the Dutch National Opera and Ballet wanted to show. By using screens placed lower to the ground, interaction becomes possible.
People walked past a ballerina who was stretching and invited them to dance along. As soon as the passer-by stood on the dot in front of the screen, movements were shown that the people could do, which, if performed correctly, were beautifully danced along by the ballerina.
After three different dance moves, the participator was kindly thanked for dancing, and the ballerina continued stretching.
By using motion tracking technology, the interaction between the screen and the person in front of the screen can be sought out and different elements of a campaign can be highlighted. The use of interaction also ensures that people are actively engaged with your brand and campaign, which means that the campaign will be top of mind.
- Advertiser Nationale Opera & Ballet
- Creative agency Higuita
- Period 29th till 28th of september 2026
- Locations The Unlimited @ Westfield MoN, The Unlimited Underground @ Stadshart Amstelveen & Utrecht the Grand
- Branche Theatere
- Technique Motion tracking
