Vodafone Olcay

“Our campaign research showed that the activation scored very well. People who had seen the mast or Olcay’s mast activation video were more likely to agree with the statement ‘Vodafone Business delivers more than mobile telephony’ than those who had not seen the mast activation. Moreover, our Vodafone Business Brand was rated higher by 14 points. A super score!”

Marije de Vries, Brand & Content Marketeer Vodafone Business

Working safely anywhere just works! (Overal veilig werken, werkt gewoon!)

What do you get when you combine a reliable network with spectacular high-altitude locations? Right, a campaign showing that Vodafone really does work everywhere. Under the banner ‘Just works!’, Vodafone went sky high-literally.

During the campaign period from 10 November to 7 December 2024, two impressive special builds appeared on the mast near The Hague, junction Clausplein and the mast at Schiphol Airport. But the real showstopper? That was the mast at Utrecht!

There, none other than Olcay Gülsen climbed the 40-metre-high advertising mast. In doing so, she took over from Ron Simpson, who had previously climbed it for Vodafone. With her climb, she proved: even at the top of a mast, with the wind blowing through your hair, Vodafone just works.

A cool campaign video was shot of the climb, which Olcay enthusiastically shared via her social channels. Vodafone then repurposed this as a social ad, further strengthening the reach of this “sky high” campaign.