This conventional advertising mast is located along the A10 near

Amsterdam, the largest city in the Netherlands with over 830,000 inhabitants, at the Coenplein A8/A10 junction. The advertising mast has two billboards; one facing Coentunnel/Amsterdam and one facing Zaandam/Diemen. From Diemen, the A10 runs in a circle around Amsterdam; the Amsterdam Ring Road. The A10 is one of the busiest roads in the Netherlands and is 32 km long. The Coentunnel and Coenplein have been in the traffic jam top 10 for years. The service area of this advertising mast – based on TomTom data – extends from The Hague and Utrecht to the tip of North Holland.