Ocean Outcomes
Lyko
Lyko
B82B1925

This campaign was a brand building campaign for Lyko with the objective to increase brand awareness and consideration. The colorful creative was produced by Tre Kronor SE with the aim to attract a wider audience.

the campaign

To gain broad coverage, the campaign ran for 2 weeks on 450 billboards located in high-traffic areas, parking lots and junction points in Norway’s largest cities.

The effect of the campaign was tested through online interviews with a nationally representative panel of 300 respondents aged 16-79. The test covered observation, brand association, effect and attitudes towards the brand.

B82B2057
Last ned

Outcome

  • 48% of those who visited the campaign area observed the campaign.

  • 80% of those who observed the campaign identified the sender.

  • The campaign had the highest observation amongst the target group aged 16-34

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“We are very satisfied with the campaign at Ocean Outdoor. We often have short tactical campaign periods and therefore need as much attention as quickly as possible. At the same time, we like to try new things, and here we think it has been very nice to collaborate with Ocean. In this campaign, we have tested some new formats, which later turned out to deliver the desired effect in both attention and visibility”

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