Winter is peak season for the fitness industry, and the competition for new  members has never been tougher.  

With strong coverage and a clear message, Evo launced a campaign that set a new registration record and kicked off 2025 with great momentum.

Running for four weeks from December 24 to January 25, the campaing focused on a sales-driven approach with a clear call-to-action. To maximize proximity to their gyms, we strategically selected a mix of static and digitale placements.

In total, the campaign featured 83 digital screens and 32 billboards nationwide – 115 placements in all – generating an impressive 14,131,528 contacts throughout the campaign period.