The advertising mast is located along the A4 near Schiphol, the national airport where more than 63 million passengers depart every year. The mast has two conventional billboards; one facing Amsterdam and one facing The Hague. The A4 runs from Amsterdam via Leiden, The Hague, Delft, Rotterdam and Bergen op Zoom to the Belgian border at Zandvliet. The A4 is 118 km long and is in the top 10 of the morning and evening traffic jams.

 

The service area of ​​this advertising mast – based on TomTom data – extends from Rotterdam and The Hague to Amsterdam, Almere and Hilversum.