The advertising mast is both classic and digital and is located along the A15 near Hardinxveld-Giessendam and overlooks the business park there. The mast has one digital screen in the direction of Gorinchem and one classic billboard in the direction of Rotterdam. The A15 runs from the Maasvlakte via Rotterdam, Gorinchem and Tiel and joins the A325 at Bemmel (between Arnhem and Nijmegen). The A15 is 204 km long and is in the top 10 of morning and evening traffic jams.

 

The advertising mast’s service area – based on TomTom data – extends from Zeeland, the Maasvlakte and The Hague to Den Bosch, Zaltbommel and Nieuwegein.