The advertising mast is located along the A12 near Utrecht, the fourth largest city in the Netherlands with over 375,000 inhabitants, and overlooks the Lunetten A12/A27 junction. The mast has three conventional billboards; one facing The Hague, one facing Arnhem and one facing Utrecht (from Houten). The A12 runs from The Hague to Zevenaar and connects the Randstad via Gouda, Utrecht and Arnhem with the Ruhr region in Germany. The A12 is 137 km long and is one of the oldest highways in our country and is also in the top 10 of evening traffic jams.

The service area of ​​this advertising mast – based on TomTom data – extends from The Hague and Rotterdam to Almere and Arnhem.