This advertising mast is located along the A15 near Hendrik-Ido-Ambacht and overlooks the Het Nieuwland office and business area. The mast has two conventional billboards: one facing Dordrecht and one facing Gorinchem. The A15 runs from the Maasvlakte via Rotterdam, Gorinchem and Tiel and connects to the A325 at Bemmel (between Arnhem and Nijmegen). The A15 is 204 km long and is in the top 10 of the morning traffic jams as well as the top 10 of the evening traffic jams.

The service area of ​​this advertising mast – based on TomTom data – extends from Zeeland, the Maasvlakte and The Hague to Den Bosch, Zaltbommel and Nieuwegein.