Pepsi Max valaisi Aleksanterinkadun LED-toteutuksellaan - Ocean Outdoor

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Pepsi Max päätyi hyödyntämään lokaationa yhtä vilkkainta kauppakatua Helsingissä ja sen tarjoamaa kattavaa tavoittavuutta – ja tuotteena räätälöimme kauppakeskus Kluuvin lakanapaikkaa myös LED-lisin.

KAMPANJA

Pepsi Max uudisti brändi-ilmettään keväällä 2024 ja toteutti kattavan markkinointikampanjan tämän ajankohdan ympärillä. Pepsi Max toivoi ulkomainonnan osalta erottuvuutta ja huomioarvon maksimoimista, eikä tähän tavalliset tai perinteiset ratkaisut olleet vaihtoehtona! Lopputuloksena Pepsi Max päätyi hyödyntämään lokaationa yhtä vilkkainta kauppakatua Helsingissä ja sen tarjoamaa kattavaa tavoittavuutta – ja tuotteena räätälöimme kauppakeskus Kluuvin lakanapaikkaa myös LED-lisin.

“Jättilakana oli todella hieno ja varsinkin pimeällä LED-valot näkyivät todella upeasti. Pepsi Max -lakana huomattiin ja sen tuomat somepostaukset tarjosivat vielä mukavasti lisänäkyvyyttä.

Yhteistyö Oceanin kanssa sujui oikein hyvin: kaikki saatiin ajoissa tehtyä ja valoja vielä paranneltiinkin. ”

Kati Lähdeaho — Senior Specialist — OMD Finland Oy

Territory Finland
Date March 2024
Category Drink
Environment City Centre, Shopping Malls, Street
Format Activation, Billboards, Creative Solutions
Objective Brand Awareness, Increase Engagement
Agency OMD Finland Oy

Outcome

Pepsi Max -lakana huomattiin ja sen tuomat somepostaukset tarjosivat vielä mukavasti lisänäkyvyyttä.

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Related locations

Kluuvi_banner

Aleksanterinkatu / Kluuvinkatu risteys

Helsinki • Analog

The location is available as part of a network, please see below for details.

Please contact us on asiakaspalvelu@oceanoutdoor.fi to find out more.

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