Our main focus areas on the roadmap to achieving our goals in line with the Paris Agreement, are electricity and procurement. Below is how we plan to achieve these goals.

Source of power – electricity

Ocean is a business that consumes energy as part of our day to day operation in our offices and to obviously power our screens. We are proud that since 2019 all electricity sourced and paid for by Ocean is 100% green from sustainable suppliers. As you can imagine, that’s a large amount of electricity.

Light pollution

We limit hours of operation and voluntarily reduce brightness to below permitted levels. In more sensitive locations, we override our technology to deliver brightness levels lower than those dictated by our ambient light sensing equipment. This benefits our neighbours, the environment and our wildlife.

As a policy, we do not operate our screens on a 24/7 basis. Most of our large format screens are powered down between 23:00 and 06:00, and our small format networks between 03:00 and 06:00. 

Sustainability central to ocean procurement

We verify our suppliers’ environmental processes to ensure a multi-faceted approach to sustainability that strives to optimise our procured technology, educate our suppliers, reduce our corporate waste, and to stay actively involved in reducing our environmental footprint. 

We also continually review our environmental practices, including: 

• Implementation of a general awareness program for suppliers. This general awareness is a component of being a new supplier to Ocean
• Eliminating corporate waste through automation and LEAN manufacturing principles
• Dedicating staff towards environmental stewardship and compliance
• Recycling all eligible office and industrial materials
• An ongoing commitment to procure energy-efficient, environmentally friendly products

LED supply

The move to LEDs is a huge shift in sustainability and the green credentials for us and the wider DOOH market. Recognising the demand on energy sources, the typical LED burns about 10% of their energy as heat and the rest as light. Their predecessor, the incandescent light bulb, burns about 98% of its energy as heat and 2% as light.

We have chosen the world leader in LED technology as our preferred supplier. Part of this selection process was a firm commitment to exacting environmental and sustainable criteria. As a result, we have a partner who we are confident delivers the most efficient form of lighting commercially available today.

The technical commitment

• Implementing Power Factor Correction (PFC) technology to maximise the efficiency of all display power connections
• Creating RoHS-ready products completely devoid of mercury, cadmium, hexavalent chromium (Cr6+), polybrominated biphenyls (PBB), polybrominated diphenyl ether (PBDE) and ot her hazardous materials

The sustainable commitment

They also aggressively recycle all eligible office and industrial materials. Materials which are recycled as part of the manufacturing processes include;

• Aluminium , Steel, Cardboard, Plastic, Glass, Paint product cans, Wood, Paper, Printed Circuit Boards Industrial solvents, All outer packing materials used for shipping are free of PVC and are recyclable, No materials which have been bleached during the manufacturing and or shipping process.