Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 64% of all OOH spend.
Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology.
Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.
Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs and Ocean Studio divisions including proprietary solutions such as DeepScreen® 3D, Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship) and Augmented Reality solutions.
Everyday Plastic and Greenpeace UK have launched a national out of home (OOH) campaign announcing the results of The Big Plastic Count 2024 which reveals that UK households discard an… Read more
In an era of dynamic consumer preferences and economic uncertainty, the fast-moving consumer goods (FMCG) sector is evolving rapidly. To succeed in this evolving landscape, your brand needs to understand… Read more
Earth Day: five charities leading the charge Earth Day is the world’s largest environmental campaign with the purpose to inspire people to act, innovate and implement climate solutions. People come… Read more