AR: Abu Dhabi Department of Culture and Tourism
Using the famous Piccadilly Lights in the heart of London, the campaign transformed the screen into an interactive augmented-reality (AR) experience, showcasing some of Abu Dhabi’s most iconic landmarks.
AR: The Kraken
The eight-day campaign launched across The Loop city centre screens in Manchester’s northern quarter.
All six screen units were wrapped with the brand’s distinctive creative, with associated floor vinyls inviting the public to release the Kraken. When people stand on the vinyl, the screen becomes a mirror stream.
Visualise: Rays of Sunshine
The campaign brings the hopes, dreams, and wishes of seriously ill children to life. As participants gaze at illustrations, it triggers an interactive experience, turning a collection of children’s drawings into real life renders.
Visualise: Heinz Beanz and Magic Breakfast
This campaign brought to life the daily challenges faced by children who go to school hungry. As passers-by approached the screens they were able to clearly read the sentence ‘It’s harder for children to focus when they’re hungry’. The longer they stared, the sentence became more difficult to read. The screen then asks people to donate £5 by text to the charity Magic Breakfast.
Visualise: Women's Aid: Look At Me
The world’s first visually powered DOOH. Using our facial detection technology to recognise when people actively pay attention to an image of a bruised woman. As more people take notice of the image of the women, her bruises slowly heal, demonstrating to passers-by that by actually taking notice they can help confront the signs of domestic violence by not turning a blind eye.