The fibre Wi-Fi hot spots not only provide brands with a portal to host long form content linked to the screen, but also can be a rich data source from opted in users. The multi-functioning Wi-Fi platform can also be used to enable interactivity by acting as a portal to host web based apps, ensuring a simple user journey and therefore maximum engagement.
Mobile interactivity is Ocean’s fast & free public wifi network across most of our full motion locations; available in London, Birmingham, Manchester, Liverpool, Newcastle, Nottingham & Glasgow.
In this campaign participants are invited to use their mobile phones to connect with the screen via its free wifi. Using a combination of 3D technology, video and streamed data will then turn their phones into virtual torches which can be used to detect what is really casting the shadow on the screen. At this point, the torches reveal that the biggest threat to our oceans isn’t sharks or sea-monsters, its single-use plastic.
AGCS and Plastic Soup Foundation
AGCS created on behalf of the Plastic Soup Foundation, an interactive ocean clean-up campaign, which was one of the winners of Ocean’s 2019 Digital Creative Competition in the Ocean for Oceans category.
It launched at Westfield London, leveraging the technical capabilities of Ocean’s large format, full motion Eat Street screen which has dedicated fibre lines and super-fast wi-fi to deliver seamless play.
Compassion in World Farming
The world’s first real live pig feed was broadcast on a Westfield London's Eat Street screen to raise donations and support for the farm animal welfare charity, Compassion in World Farming.
The world’s first real live feed asks people to show their support for free range farming and better animal welfare standards by linking them live to the free range pig farm via the screen.