Ocean’s sites have been modeled in the 3D space, creating a virtual reality model that enables mobile AR activation to trigger without needing to download an app.
Consumers will see a CTA on the screen and either click on the Wi-Fi network or scan a QR code to launch the AR experience. The image recognition will automatically trigger the bespoke AR experience for your brand. The AR experience could amplify screen content in a fun and shareable way, direct to the point of purchase, or play an interactive AR game, ultimately increasing memory encoding.
Our first ever Mobile AR campaign! This activation was relatively simple, where users would hold their phone up to the screen to scan a QR code, this launched a web app where users could then view the whole trailer for Sing 2 within the Piccadilly environment with the audio synched into their headphones/mircophones.
Users engaged with the screen through their phone, to scan the QR code. This would then, using AR, show users directions to the Tommy Hilfiger store and also an opt in to view the webpage.