Whether it be a 15 minute live catwalk event, a 10 hour music festival or a product launch in another location, the fibre connectivity gives a new dimension to a brand’s use of digital out of home, delivering an invaluable experience and immersing consumers in their world.
NASA Live From Mars
Ocean Labs used new technology to livestream coverage of the descent within the patchwork of commercial advertisers on the Piccadilly screen for 40 minutes from 8.10pm, using a feed directly from the NASA satellite.
The Brits, TikTok
TikTok activated a live-stream of the BRIT Awards red carpet to Piccadilly Lights. The aim was to deliver the excitement of the awards for those who couldn’t be there in person. Also kicking off on the night were 30 large-format projections in and around the city. Each of these announced TikTok’s partnership with the BRIT Awards. User images from TikTok’s popular #redcarpetready hashtag challenge featured alongside the call to action to “Watch the BRITS red carpet, live now on TikTok.”
JLR Live Stream
For Mental Health Awareness Week 2022, Land Rover launched immersive ‘Live Streams’ on Ocean’s digital screens to raise awareness of the importance of nature in improving mental wellbeing.
SKY Deep Ocean Live
Rapport partnered with Sky News, Mediacom and Ocean to live stream from the depths of the Indian Ocean, the least explored waters on the planet. Sky News’ Deep Ocean Dive project is an underwater scientific survey to search for new forms of life and discover the true extent of human impact on our oceans.