Live Data Feeds
Using environmental and contextual triggers can help brands deliver relevant messaging to consumers in real time, maximising campaign effectiveness and memory encoding across the whole of Ocean’s digital network.
- Social Content (incl Twitter Moderation)
Live updates from your brand’s Twitter, Facebook, Instagram associated with your campaign hashtag, We can also offer a professional moderation service. - Social Listening
Take inspiration from topics that are trending on social platforms to help inform your brands content, ensure you are always relevant to the consumers mind set - Geo Location
Through Ocean’s mobile partner, Mobsta, we can offer a full service to deliver a cross platform solution, designed to drive maximum effectiveness. - Weather
Temperature, Humidity, Precipitation, Wind Speed, Cloud Cover, UV Index - Traffic
Change creative based on the speed of traffic flow. - Score:Board
Up to the minute sports data allowing audiences to stay close to the action - Live Film Times
Up to the minute film times and ticket availability - Retail Trends
Integrating 1st party retail data trends to help drive immediacy of purchase
Live Data Feeds Case Studies
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E.ON
To demonstrate adverse health effects, each screen was configured to pull in live pollution data from the immediate surroundings. Passers-by were invited to see how bad the pollution they were breathing in was by standing on a floor vinyl in front of the screen. A live pollution measure was then displayed, together with an augmented reality pollution filter, giving a visual representation of particles in the atmosphere linked to the live data.
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easyJet
The campaign ran across 9 Ocean locations in London, Liverpool, Newcastle, Manchester, Edinburgh & Glasgow.
When the temperature in Alicante or Palma exceeded 22°C and were at least 8°C hotter than the UK dynamic copy was broadcast. If the parameters were not met, linear easyJet copy was displayed.
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