Using environmental and contextual triggers can help brands deliver relevant messaging to consumers in real time, maximising campaign effectiveness and memory encoding across the whole of Ocean’s digital network.
- Social Content (incl Twitter Moderation)
Live updates from your brand’s Twitter, Facebook, Instagram associated with your campaign hashtag, We can also offer a professional moderation service.
- Social Listening
Take inspiration from topics that are trending on social platforms to help inform your brands content, ensure you are always relevant to the consumers mind set
- Geo Location
Through Ocean’s mobile partner, Mobsta, we can offer a full service to deliver a cross platform solution, designed to drive maximum effectiveness.
- Weather
Temperature, Humidity, Precipitation, Wind Speed, Cloud Cover, UV Index
- Traffic
Change creative based on the speed of traffic flow.
- Score:Board
Up to the minute sports data allowing audiences to stay close to the action
- Live Film Times
Up to the minute film times and ticket availability
- Retail Trends
Integrating 1st party retail data trends to help drive immediacy of purchase
Live Data Feeds Case Studies
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Live ball-by-ball updates of all the action from The Queen’s Club are being broadcast live from three Ocean digital outdoor sites this week. Swiss watchmaker Rado is using the classic… Read more
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In a media first with Ocean, BMW owned car marque Mini, has launched a dynamic campaign that uses live traffic data to trigger different content to be played out. The… Read more
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A winner of Ocean’s 2013 Creative competition, Net-a-Porter brought their winning idea to life on Ocean’s Canary Wharf screen. The Net-a-Porter Live campaign demonstrated global retail trends in real-time. The digital… Read more
78 Live Data Feeds enabled locations