The Ocean Exclusive location, The IMAX, is the largest and most unique advertising canvas in Europe. With the addition of programmable LED lighting in 2016, which we call Edison, this canvas delivers an even greater level of impact.
There are multiple ways in which the Lighting can be used. Ocean deliver a bespoke consultation service to help maximise your brand creative using special build LEDs, sequenced to link to the inbuilt Edison lighting.
Mercedes-Benz Cars launched the new S-Class using the IMAX’s Edison LED lighting system to bring different features of the car alive; the dashboard became 3D, headlight systems were featured and the cars were the stars.
Using bespoke LED lighting on the face of the IMAX, Ocean were able to accurately outline the photocards on TikTok’s creative for the IMAX. With the LEDs being programmable to trail around the photos this created a dynamic movement that accentuated TikTok’s product.
Adidas took the spotlight on London’s IMAX with an incredible out of home after dark light show designed to mark the launch of its X15 football boot.