Ocean has experiential areas connected with a lot of screens across the UK, in which a whole host of engaging experiences have been created for consumers, demonstrating the powerful combination of both screen and experience.
Team GB Fan Zone
The campaign carried highlights of the Tokyo 2020 Olympics across its UK portfolio as part of its official partnership with Team GB. The Westfield fan zone was open for 17 days during the Games, and offered sports led activities, competitions, experiences, prize redemptions and appearances by medal winning athletes as well as the live broadcast. This campaign was a chance to connect with and drive deeper engagement with fans at scale through the unifying joy of sport and play.
Disney+ The Kardashians
To celebrate the launch of the new series on Disney+, this campaign used The Gallery customised container to create excitement with an interactive photo booth at Westfield London shopping centre.
LEGO Rebuild the World
The LEGO Group UK and Ireland has used the latest advancements in touchless screen technology to create the first ever DOOH immersive play experience on an Ocean Outdoor screen at London’s Westfield Stratford shopping centre.
The interactive showcase used Ultraleap’s mid-air haptics technology which replaces touchscreen activity with displays and interfaces that are triggered by natural hand interactions.