Our Journey

January 2018
The Beginning

Motivated by a growing awareness of the damage plastic causes to our seas, Ocean Outdoor decides to make a conscious change in how we run our business.


Marine Conservation Society
16 January

The Ocean for Oceans team invite the Marine Conservation Society into our London office to discuss partnering on the project, with positive results.

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#OceanforOceans Campaign Launch
29 January

Our social media channels are launched and we share our campaign using the hashtag #OceanforOceans

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Bringing Our Partners on Board

We invite our agencies, clients and commercial partners to join us in the fight against plastic and to demonstrate how they will do so.


“A life without Plastic” Competition

We invite our agencies, clients and commercial partners to join us in the fight against plastic and to demonstrate how they will do so.

March 2018
World Ocean Summit, Mexico
7-9 March

The 5th World Ocean Summit, hosted by The Economist Group, will bring together leaders from different fields to discuss the biggest problems facing our oceans and the steps that can be taken to solve them.

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May 2018
Sir David Attenborough’s Birthday
8 May

Public campaign launches to pick up plastic waste in your neighbourhood, in celebration of Sir David’s 92nd birthday.

June 2018
World Environment Day
5 June

A UN initiative to raise awareness and encourage action on environmental issues and protection.

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United Nations Ocean Conference

A conference to Support the Implementation of Sustainable Development Goal 14: Conserve and sustainably use the oceans, seas and marine resources for sustainable development.

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World Ocean’s Day
8 June

A global day of celebration and thoughtfulness on our oceans and our attitudes towards them.

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July 2018
International Plastic Bag Free Day
3 July

A campaign aimed at raising awareness of the harm these disposable carriers can cause to our environment as well as the safer alternatives that are available.

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Sky Ocean Campaign Launches
3-7 July

Sky’s winning entry to our Digital Creative Competition will go live at Westfield London.