Ocean News
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Anyone Fancy a Pint?
By Richard Malton
The Golden Lion, The American Bar, The Clachan, The White Horse or Shampers, all hostelries across Mayfair or Soho that the Ocean team could be found after hours (sometimes during… Read more
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Ad Agency launches major campaign day after lockdown for a highly unusual client – itself
Ad agencies often tell their clients, brands that advertise in a downturn increase market share. However, few agencies take their own advice. LONDON Advertising is taking its own advice and… Read more
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The Desire and Resilience of the UK Holidaymaker
By Emma Jeffers
Last week the PM announced a number of measures and concessions to ease travel restrictions for UK holidaymakers and open up domestic and international tourism for the hard-hit industry. From… Read more
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Digital Creative Competition Winner Stonewall says “Stay In and #ComeOutforLGBT” on world famous Piccadilly Lights
Mr President and Stonewall, one of the prize winners of Ocean’s 2019 Digital Creative Competition, have created a campaign which provides support to isolated members of the LGBT community during… Read more
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Piccadilly Lights launches open call to create a giant rainbow mosaic made up of thousands of NHS staff and lockdown pictures
‘The People’s Picture’ is calling for pictures, videos and stories to create a giant interactive rainbow of “hope” made up of thousands of NHS staff, key workers and carers combined… Read more
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Expert judges seek inspirational ideas in Ocean’s Crucial Creative Competition
Industry panel draws together top creative minds Ocean has announced the line-up of the judging panel for its Crucial Creative Competition, a new £1million prize fund to help rally advertisers… Read more
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Leaving Lockdown: @ The Local UK consumer survey reveals appetite for bounce back
Consumers poised to return to outdoor lifestyles with a month Study establishes a zone of influence for advertisers to build and boost confidence Resilient UK consumers remain confident despite the… Read more
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When Brand Safety Becomes Physical
By Richard Malton
The idea of brand safety has been high on the agenda in recent years and rightly so. The Internet Advertising Bureau (IAB), define it as “keeping a brand’s reputation safe when they advertise online…. Read more
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Leaving Lockdown: How sports leaders are planning to meet pent up demand for live stadia events
While the country’s frontline NHS staff and key workers remain centre stage during the coronavirus pandemic, supporting them, and the more vulnerable in our communities, is a quiet army led… Read more
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Stilton® asks cheese lovers to buy British during coronavirus crisis
Stilton® sales drop by up to 30% Ocean has pledged its support for Stilton® by providing the Stilton Cheese Makers Association (SCMA), which represents the UK’s Stilton producers, with more… Read more
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