Over 100,000 photos from across the globe sharing a global perspective on daily life were submitted as part of the project and on the 8th October. The photos will be showcased as part of a global photo exhibition on Digital OOH screens.
Posterscope has secured over $1m of media value and over 50,000 screens in key cities in all continents. Ocean are one of 55 media owners from around the world that have supported this initiative.
The Liverpool Media Wall is one of the premium iconic full motion screens across the world, which include screens in Times Square New York, Singapore, Australia, Germany and China.
The campaign demonstrates the immediacy of DOOH and is a clear demonstration that digital outdoor is becoming a truly global medium.