Ocean has announced an exciting new partnership with Premiership Rugby as official out of home (OOH) supplier for the next three seasons, and until 2025.
The partnership allows Ocean to broadcast highlights of club matches in association with BT Sport. Clips will appear on large format digital out of home (DOOH) screens, starting on March 13 and 14 with highlights across hand-picked screens located in proximity to Premiership Rugby clubs in five cities.
Ocean’s full motion screens in London, Leeds, Birmingham, Manchester and Newcastle will then continue to show rugby action in 11 further 48-hour bursts from Round 20 until this season’s final at the end of May.
Premiership Rugby’s chief commercial officer, Mark Brittain said: “Premiership Rugby has ambitious plans to grow the elite club game in England and this latest partnership will bring our clubs and Gallagher Premiership Rugby to a new audience. Ocean Outdoor already has several significant partnerships with a number of different sports, so we are delighted to add rugby to the list. This season is one of the most exciting in our history with more than six tries a game so we are excited to see clips of the compelling action from Gallagher Premiership Rugby appearing across the country on Ocean’s sites.”
Ocean head of content and sponsorship Kevin Henry said: “This partnership builds exposure for Premiership Rugby across the UK’s best outdoor advertising screens and audiences, giving sponsors and advertisers an opportunity to align with top division rugby union action across a range of different packages and formats.”
The deal enhances Ocean’s association with other top-flight sporting bodies. Ocean is the only outdoor media company to have a tri-partnership with Team GB, Paralympics GB and the Special Olympics GB, presenting real live action from the Olympics as they happen.
Ocean also has a long-term partnership with the AAELTC (All England Lawn Tennis Club) which includes live coverage of matches and the creation of flagship fan zones for the duration of Wimbledon fortnight.