40 full motion digital screens target 49.1 million consumers a year
Ocean Outdoor is upgrading the out of home advertising across Canary Wharf, London’s global financial centre and luxury shopping and leisure destination.
To enhance the advertiser and audience experience, the 40 digital screens will be upgraded to 65” full motion screens. Distributed across 14 million square feet of prime retail and leisure space, collectively they deliver 5.944 million impacts per fortnight.
The commercial and economic centre employs a high proportion of C-Suite bankers and executives earning in excess of £100,000 per annum. Which means the OOH screens reach a high concentration of “hard to reach” exclusive audiences who fall into the Financial Times and Economist subscriber niche.
- The luxury shopping and leisure spot was visited by 49.1 million people in 2017 (source: Canary Wharf Group plc)
- The aggregated consumer spend potential is £523 million
- Canary Wharf is a thriving destination populated by more than 300 shops, bars, amenities and services including Tiffany &Co, Paul Smith, Massimo Dutti, Aspinal of London, Polo Ralph Lauren and Jo Malone
Ocean now offers a seamless DOOH channel which connects all of London’s high end retail destinations from Canary Wharf to the West End, Kensington and Chelsea and Westfield London. In East London, Ocean Outdoor also operates the Canary Wharf screen and the Two Towers East, connecting the city’s out-of-home audiences via all modes of transport.
Ocean Outdoor Managing Director Phil Hall said: “As an out-of-home environment, Canary Wharf is unique, and its audiences on this scale, are peerless. The addition of Canary Wharf cements Oceans position in offering clients the crown jewels across London”
Canary Wharf is headquarters to more than 150 global financial, business and technology leaders including Barclays, Citibank, Credit Suisse, HSBC and Santander.