Samsung has installed an innovative digital mesh on the London IMAX to showcase the superior capabilities of the Galaxy S4, a first for OOH visual and audio media. The LED mesh, measuring just under 75 square metres each, bring to life the phone’s unique Drama Shot feature, which allows you to capture a sequence of still images of a moving subject in one dramatic shot. The screens demonstrate this feature via two moving shots on each display, one of a boy jumping in water and the second of a girl on a swing tyre.
Avikar Jolly, Head of Brand and Communications, Samsung UK & Ireland, said: “We are always searching for compelling ways to showcase the incredible innovation in our products. The Galaxy S4 has amazing photographic features which enable our customers to express themselves like never before. We have used the power of OOH to present these amazing features in the most creative way possible.”
Fiona FitzGibbon, Head of Out-of-Home at Cheil UK, added: “This is truly forward-thinking in terms of development and innovation in out-of-home, pushing the boundaries of what can be done, reinforcing Samsung’s commitment to innovation and taking customer experience to the next level.”