Swedish fashion brand H&M is the first fashion retailer to dominate Ocean Outdoor’s iconic Westfield London portfolio to promote its strong position across affordable High Street collections.

Ocean Outdoor’s extensive Westfield London portfolio of outdoor advertising dominates all the key exits and entrances to the shopping Mecca.

All the sites are large format, digital and static, allowing fashion retailers to reach 90% of the shoppers and visitors who are utilising the Westfield shopping centre and surrounding areas. The shopping complex attracts on average 1.1 million people over a two week period.

The Outdoor sites offer digital layering, one of a range of creative opportunities available with large format which elevate creative reproduction and create an incremental level of impact and engagement for consumers, which can lead directly to purchase.

The eye catching H&M campaign features large scale images of super model Gisele Bundchen modelling a number of latest designs.

“The ability to capture fashionistas, as they are on their paths to purchase, with lovely images of beautiful clothes is a premium opportunity for every fashion retailer who’s looking to make a statement and drive footfall,” says Ocean Outdoor Marketing Director Richard Malton.