Liverpool’s iconic media wall and Europe’s biggest full-motion advertising screen, has received a £1 million upgrade, making it one of the most technically advanced and efficient screens in the UK.

Measuring more than 30 metres long and almost seven metres high, the Liverpool Media Wall, which dominates the main entrance to Liverpool Lime Street Station, was unveiled by premium outdoor media owner Ocean Outdoor on 2nd April 2013.

Europe’s biggest digital screen was originally installed five years ago as a façade along the Lime Street entrance of the St Johns Shopping Centre.  Since then, the Liverpool Media Wall has played an integral role in communicating and marking some of the City’s milestone moments and anniversaries.

Ocean Outdoor chief executive Tim Bleakley said: “The Liverpool Media Wall is digital outdoor advertising at its best.  A great space, commanding high volume audiences, powered by great technology; a quality environment for advertisers; a great visual experience for audiences; and a great community asset for the people of Liverpool whenever they need it.”

By deploying smart technology, Ocean is able to improve the visual experience whilst reducing running costs and power consumption.  The upgrade improves screen resolution, which is controlled according to the time of the day, leading to improved colour contrast and 35 per cent lower power consumption.

Keith Butcher from InfraRed Capital Partners, owners of the St Johns Shopping Centre commented: “The upgrade reflects the investment we are making in our retail environment to enhance the shopping, visitor and leisure experience.”

David Henderson-Williams, from Hark Group, Asset Managers of the St Johns Shopping Centre, said: “The Liverpool Media Wall is an important and iconic city centre landmark.  We are delighted with the improvements made by Ocean which serve both the St Johns Shopping Centre and the wider City of Liverpool well.