Back in May at The Gherkin, Ocean gathered together senior individuals from the world of Media and Research, and launched an innovative piece of research for the Outdoor industry.
Using Neuroscience, Ocean has identified the true impact of Out of Home advertising on the consumer, taking into account not only the level of eye-catching attention a campaign could deliver, but more importantly the impact on emotion and therefore subsequent behavior, that large format premium Out of Home can deliver for a brand.
The findings from this study were invaluable to the industry, for the first time quantifying the instinctive impact that iconic Outdoor delivers, but also establishing some key media learnings which will go on to underpin the way in which Outdoor is planned.
View the learnings at www.oceanoutdoor.com/neuroscience
For more information, contact Richard Malton