Digital out of home comes of age with the live streaming of Her Majesty the Queen and The Duke of Edinburgh officially opening New Street Station in Birmingham.

The Queen is the first Monarch to feature on a full motion digital out of home site in a live broadcast. The occasion marked the grand opening of the station following its £750 million revamp.

Integrated into the new architecture of the station, the Media Eyes are three uniquely shaped full motion digital screens located above each of the entrances, targeting all footfall in and around the city centre transport, leisure and retail hub.