On Thursday 25th September, Ocean hosted 12 industry specialists to judge the fifth anniversary of The Art of Outdoor Digital Competition. With a 61% increase in entries this year, the day was set to be a busy one! The judges were asked to consider entries in two categories:
Creative Techniques: Looks at the best creative use of the digital screens maximising their capabilities and taking into consideration environment, format and audience.
Interactive: allows what we would call ‘the largest smart screens in existence’ to develop that emotional connection with consumers using a range of new technologies.
The Judges on the 2014 panel were:
- Rachel Bull, Brand Republic
- James Copley, Talon
- Adrian Cotterill, Daily DOOH
- Robert Ffitch, MGOMD
- Kim Hutcheson, Joint
- Elspeth Lynn, M&C Saatchi
- Chris Marjoram, rapport
- Mick Mahoney, Rainey Kelly Campbell Roalfe/Y&R
- Jon Mew, IAB UK
- Stuart Taylor, Kinetic
- Sean Thompson, Formerly Dare
- Glen Wilson, Posterscope