The car which starts at £195,000 is aiming to target the high net worth workers in Europe’s largest financial centre.

With 11% of workers in Canary Wharf earning salaries above £100,000 coupled with the return of big bonuses, The Screen @ Canary Wharf is a unique location to engage with this affluent audience.

McLaren is just one of a number of premium luxury brands that has used The Screen @ Canary Wharf.