A winner of Ocean’s 2013 Creative competition, Net-a-Porter brought their winning idea to life on Ocean’s Canary Wharf screen.
The Net-a-Porter Live campaign demonstrated global retail trends in real-time. The digital screen was linked to the Net-a-Porter web site, showcasing which products where trending around the world and what and where purchases were being made.
The campaign helped to show how online retail is both accessible and global.
“This is an exciting campaign for Net-a-Porter, making our first foray into using live content and DOOH. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market”
Lisa Bridgett, Global Sales and Marketing Director, Net–a-Porter
The campaign ran on The Screen @ Canary Wharf, Ocean’s full-motion screen in the centre of Europe’s largest financial district where over 10% of the audience earn over £100,000.