This both digital and classic advertising mast is located along the A50 near Arnhem, and city of over 150,000 inhabitants, at exit Heteren in front of Porsche Centrum Gelderland. The mast has two billboards; one classic billboard facing Arnhem and one digital billboard facing Nijmegen. The A50/N50 is 160 km long and runs from Eindhoven to Emmeloord. The highway is one of the routes connecting the north and south of the Netherlands.