Ocean Location

The Screen @ Grand Central, Birmingham

Opportunity to access affluent shoppers and rail travellers

Full-motion digital screen targeting inbound and outbound flows from the Bullring and the Grand Central Station fully covers the gateway to the city centre and New Street Station.

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Location

Queens Drive, Birmingham, West Midlands B5 4PJ / 52.47732,-1.8965 Download Map

Details
Did you know?

With a footfall of 40m per year, the Bullring is one of the largest shopping centres in Europe and one of UK’s most successful retail destinations.

Audience Demographics*
  • Male / Female

    50% / 50%

    Male

    50%

  • AB

    41%

  • ABC1

    80%

Audience Age Ranges*
  • 16-24

    28%

  • 25-34

    20%

  • 35-44

    13%

  • 45-54

    15%

  • 55+

    24%

Top CACI Acorn Groups*

  • Lavish Lifestyles

    Index 267 vs. Birmingham average

  • Mature Money

    Index 168 vs. Birmingham average

  • City Sophisticates

    Index 500 vs. Birmingham average
Audience Insights*

  • High spenders on clothing indexing at 153 versus the UK average

  • Enthusiastic about innovative cars indexing 119 versus the UK average

  • The average visitor frequency is 3 or 4 times per month

  • The Bullring visitors average spend is £75

  • The shopping centre average dwell time is 109 minutes

  • The Bullring annual footfall is 40 millions.

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*Sources: Route, DfT, CACI

The Screen @ Grand Central, Birmingham News Stories