Ocean Location

The Lime Street Banners, Liverpool


Dominating the approach and exit to Liverpool Lime Street Station, The Lime Street Banners provides an unmissable 540sqm opportunity, across two elevations, for brands to deliver stand out messages to premium audiences.

The high profile banners are situated directly outside Liverpool’s bustling Lime Street Station, which boasts an annual station footfall of 14m passengers and is one of the oldest still-operating grand terminal stations. The most recent £140m upgrade by Network Rail brought all 10 platforms into use which increased the stations capacity and is now the main gateway to the city centre.

The Lime Street Banners, located on the North Western Hall Hotel, are made up of two elevations and are adjacent the Liverpool Empire Theatre and opposite St Georges Hall, reaching an affluent audience of theatre goers, shoppers, and tourists alike.

Location

Lime St, Liverpool L1 1RD, UK / 53.40786,-2.97877 Download Map

Details
Audience Demographics*
  • Male / Female

    40% / 60%

    Male

    40%

  • AB

    17%

  • ABC1

    35%

Audience Age Ranges*
  • 16-24

    35%

  • 25-34

    20%

  • 35-44

    8%

  • 45-54

    11%

  • 55+

    26%

Top CACI Acorn Groups*
  • Executive Wealth

    Index 119 vs. Liverpool average
  • Successful Suburbs

    Index 232 vs. Liverpool average
  • Steady Neighbourhoods

    Index 109 vs. Liverpool average
Audience Insights*
  • Half of audience are 15-34

    indexing at 146 versus the UK average

  • Liverpool has a population much younger than the UK as a whole

    Providing a great opportunity for youth brands

  • High spenders on clothing and fashion

    indexing at 171 versus the UK average

Ask for it by name

*Sources: Route, DfT, CACI

The Lime Street Banners, Liverpool News Stories