The Birmingham Media Eyes

• City

  Birmingham

• Format

  Full-Motion Digital

• Networks

  Ocean DeepScreen™, The Grid

Unique digital out of home activation in Birmingham’s newly regenerated business, transport and retail hub

A new addition to Ocean’s high profile Birmingham digital portfolio and a seamless integration into the new architecture of Grand Central station and shopping centre. Two uniquely shaped full motion digital screens located above entrances to the station – targeting all footfall in and around the development.

1. South East Eye, Plaza – The largest of the Eyes is situated over the entrance to the main station concourse from the pedestrian Plaza, adjacent to the Bullring shopping centre. From the main concourse, escalators take pedestrians into Grand Central shopping centre. Targeting affluent commuters and shoppers. (106.49m² – 26.88m wide x 5.76m high)
2. South Eye, Hill Street – This Eye sits above the railway station entrance that faces Hill Street, with direct access to the new John Lewis department store. Targeting individuals originating from The Mailbox, Southside and the city’s main theatres (Hippodrome and Alexander). (66.45m² – 23.68m wide x 3.84m high)