Ocean Location

The Birmingham Media Eyes

Unique digital out of home activation in Birmingham’s newly regenerated business, transport and retail hub

A new addition to Ocean’s high profile Birmingham digital portfolio and a seamless integration into the new architecture of Grand Central station and shopping centre. Two uniquely shaped full motion digital screens located above entrances to the station – targeting all footfall in and around the development.

  1. South East Eye, Plaza – The largest of the Eyes is situated over the entrance to the main station concourse from the pedestrian Plaza, adjacent to the Bullring shopping centre. From the main concourse, escalators take pedestrians into Grand Central shopping centre. Targeting affluent commuters and shoppers. (106.49m2 – 26.88m wide x 5.76m high)
  2. South Eye, Hill Street – This Eye sits above the railway station entrance that faces Hill Street, with direct access to the new John Lewis department store. Targeting individuals originating from The Mailbox, Southside and the city’s main theatres (Hippodrome and Alexander). (66.45m2 – 23.68m wide x 3.84m high)

New Street Station, Birmingham, B5 4AH / 52.47763,-1.89897 Download Map

Did you know?

Birmingham has 4 Michelin starred restaurants, a buzzing live music scene and over 1000 shops within a mile radius of the city centre

Audience Demographics*
  • Male / Female

    50% / 50%



  • AB


  • ABC1


Audience Age Ranges*
  • 16-24


  • 25-34


  • 35-44


  • 45-54


  • 55+


Top CACI Acorn Groups*
  • Lavish Lifestyles

    Index 222 vs. Birmingham average
  • Mature Money

    Index 248 vs. Birmingham average
  • City Sophisticates

    Index 1500 vs. Birmingham average
Audience Insights*
  • Lavish Lifestyles indexing at 207 versus the UK average

  • High spenders on clothing indexing at 139 versus the UK average

Ask for it by name

*Sources: Route, DfT, CACI

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