Unique head-on roadside location on Manchester’s busy inner ring road, Trinity Way. Standing at 141.6m2 this premium quality full motion digital screen delivers long sight lines and exceptional impact due to its size and scale.
The Manchester Evening News Arena is the world’s third largest indoor arena behind London’s O2 and Madison Square garden.
Indexing at 136 versus AB Adults. Making it one of the countries highest converting out of home locations in the country.
Known for premium car purchasing DBW has an Index of 149 versus AB men who have a passion for cars. Read Top Gear magazine 177 v UK average.
36% of its audience are AB Adults, delivering over 335,000 AB adults in a 2 week period.
The premium audience is reflected in shopping habits – Having shopped recently at Harvey Nichols indexes at 583 v UK. One of the highest converting sites in the country for these affluent shoppers.
Sources: Route, DfT, CACI