The site is located head on to 3 lanes of vehicular traffic on the A13. The route connects Canary Wharf and East London with the densely populated and affluent county of Essex, as well as the M25 and the A406 North Circular.
Constantly busy during the day and delivering long viewing opportunities during commuter time due to the heavy traffic density.
The Eastern Lights’ lighting technology is unique, constantly adapting the lighting on the tower structure to reflect the dominant colour from the creative execution, giving further impact to the location.
Young, Affluent, Male dominated Audience Indexing at 299 for AB Men 25-44
Key location for targeting car brands. 100% vehicular indexing at 163 for AB Men who like innovative cars
Linking Canary wharf and East London to the affluent Essex suburbs
Sources: Route, DfT, CACI