Located at the external wall of London’s premium shopping centre, Westfield London, this unique hybrid location comprises a large digital screen surrounded by a vinyl banner, and offers impressive stand-out and long sight lines for any brand. It faces both Central London and Westfield bound traffic along the West Cross Route from the A40.
Screen 15m by 9m, Surround 20.2m by 13.3m
The second largest outdoor digital advertising screen in the country after Ocean’s Liverpool Media Wall.
Emotional Index of 150 (versus an average for standard large formats from Neuroscience: The Science Behind the Art of Outdoor, 2013)
Delivers nearly ¾ million adult impacts
60% of adult impacts are ABC1, indexing at 118 versus the UK average
Nearly 1/3 of all impacts are AB Adults, which indexes at 135
Strong conversion for AB Women Index 126
Strong Conversion for young Women index 177
Media consumption; light TV, Heavy Internet, Heavy Vogue readers indexing at 339
Sources: Route, DfT, CACI