Ocean Location

East Face @ Westfield London

Target roadside traffic with the hybrid East Face screen

The second largest outdoor digital advertising screen in the country after Ocean’s Liverpool Media Wall, the East Face screen is located on the external wall of Westfield London, facing both central London and Westfield-bound traffic along the West Cross Route from the A40.

A hybrid location, combining the flexibility of DOOH and the impact of large-scale vinyl, East Face was given an upgrade in 2020. The screen is now 10% larger with higher definition – substantially increasing longer sight lines.

Location

West Cross Route Digi-Banner, Westfield London, London, W12 7GD / 51.50738,-0.2188 Download Map

Details
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The second largest outdoor digital advertising screen in the country after Ocean’s Liverpool Media Wall.

Audience Demographics*
  • Male / Female

    54% / 46%

    Male

    54%

  • AB

    32%

  • ABC1

    60%

Audience Age Ranges*
  • 16-24

    12%

  • 25-34

    21%

  • 35-44

    26%

  • 45-54

    18%

  • 55+

    23%

Top CACI Acorn Groups*

  • City Sophisticates

    Index 1140 vs. UK average

  • Career Climbers

    Index 169 vs. UK average

  • Lavish Lifestyles

    Index 234 vs. UK average
Audience Insights*

  • Emotional Index of 150 (versus an average for standard large formats from Neuroscience: The Science Behind the Art of Outdoor, 2013)

  • Delivers nearly ¾ million adult impacts

  • 60% of adult impacts are ABC1, indexing at 118 versus the UK average

  • Nearly 1/3 of all impacts are AB Adults, which indexes at 135

  • Strong conversion for AB Women Index 126

  • Strong Conversion for young Women index 177

  • Media consumption; light TV, Heavy Internet, Heavy Vogue readers indexing at 339

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*Sources: Route, DfT, CACI

East Face @ Westfield London News Stories