Ocean Location

Banner 500

Dominating the Bullring approaches from Digbeth and EastSide, Banner 500 faces traffic travelling to the Bullring and city centre car parks.

Retail and commuter traffic travelling to the city centre car parks, originating from NEC, Birmingham Airport and Solihull – High dwell time for vehicular traffic

Substantial pedestrian flow between the Bullring, Digbeth’s buzzing social scene and Eastside’s Custard Factory

Video

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Location

Moat Lane car park, Birmingham Download Map

Details
Did you know?

The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. It forms the heart of Birmingham’s creative district with over 500 digital and creative businesses; the Shoreditch of Birmingham.

Audience Demographics
  • Male / Female

    49% / 51%

    Male

    49%

  • AB

    17.1%

  • ABC1

    45.5%

Audience Age Ranges
  • 16-24

    14%

  • 25-34

    17.2%

  • 35-44

    10.1%

  • 45-54

    17.9%

  • 55+

    20.3%

Top CACI Acorn Groups
  • Lavish Lifestyles

    Index 112 vs. West Midlands average
  • City Sophisticates

    Index 281 vs. West Midlands average
  • Countryside Communities

    Index 140 vs. West Midlands average
Insights
  1. Young & Urban

  2. Long sight lines

  3. High dwell time for vehicular traffic

  4. Delivering mass audience but also niche technology mavens

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Sources: Route, DfT, CACI

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