Retail and commuter traffic travelling to the city centre car parks, originating from NEC, Birmingham Airport and Solihull – High dwell time for vehicular traffic
Substantial pedestrian flow between the Bullring, Digbeth’s buzzing social scene and Eastside’s Custard Factory
The Custard Factory is the most powerful collection of creative and digital businesses, independent retailers and event venues outside London. It forms the heart of Birmingham’s creative district with over 500 digital and creative businesses; the Shoreditch of Birmingham.
Young & Urban
Long sight lines
High dwell time for vehicular traffic
Delivering mass audience but also niche technology mavens
Sources: Route, DfT, CACI