The M4 see huge amounts of traffic and ALPHA is the largest and most visible advertising location on this route, making it the ideal spot to showcase your brand to huge audiences.
As well as catching the large flow of commuter and passing traffic, ALPHA is also situated on the route between Heathrow and Central London, giving it the ability to capture a large and steady flow of business and recreational travel trade coming into the city. This spot can expect to receive 2.5M impacts every two weeks*.
Not only is this one of the largest banners in Europe, it is perfectly situated for passing traffic on the M4 to see it for an extended period as they approach. These massive sight-lines really give you the opportunity to heighten brand impact.
*Sources: Route, DfT, CACI