Now in its 13th Year, the competition has challenged, inspired and focused the industry to put Digital Out of Home front and centre for brands, many winners going on to achieve global recognition.
With screens at the heart of creativity, the competition has facilitated the use of the world’s greatest stages and technologies, and brought together complementary advertising platforms, housed content, and delivered an unprecedented opportunity to optimise brand messaging.
Cannes Lion Gold (Mobile) Award, 2012
Cannes Lion Gold (Outdoor) and Silver (Cyber) Awards, 2015
Cannes Lion Silver (Outdoor) Awards, 2018
Cannes Lion Silver (Outdoor) Awards, 2021
Cannes Lion Bronze (Outdoor) Awards, 2022
Watch the story behind Forever Beta’s winning idea for The Big Issue, brought to life by the Competition
The evolution of the medium facilitates use of both full motion imagery and integrated technology, to deliver emotionally engaging campaigns.
It has also taken a fundamental leap forward in its fame, its power and its potential for brands. From being an effective OOH communication platform providing huge success for brands, it is now a platform that delivers this as well as extensive amplification across social media, meaning the point of influence for brand messaging is not just people in front of the screen, but extends to global eyeballs.
Use your imagination to develop an idea for your charity or other brand that best uses the Digital Out of Home medium
Bring your concept to life for the judges by submitting accompanying visuals. We will accept anything from a sketch through to a fully animated video, and you can use the Photoshop templates below.
To help you visualise your concept we've put together a pack of Photoshop files (with smart objects) and a collect of footage (with easily "key-able" green screens) for several of our locations. If you need any help using these files or need anything else - please get in touch
Browse Photoshop Templates (Dropbox)
Browse Footage (Dropbox)
£100,000 media space on chosen location(s)*
£75,000 media space on chosen location(s)*
£50,000 media space on chosen location(s)*