Creating the Art of Digital Outdoor

The potential for exciting and dynamic DOOH growth is endless. Ocean has developed a network of digital platforms to enable advertisers to explore many facets within the DOOH sector, and create impactful and engaging campaigns.

Creativity Series:

Hear from experts in the field of creativity, offering inspiration around Digital Out of Home.

  • Question

    Why are we getting outdoor wrong?

  • Question

    How do mobile and DOOH work well together?

  • Question

    What’s the future for digital outdoor ads?

  • Question

    How does Digital OOH work for long-form content?

  • Opinion

    Outdoor president Chris Garbutt's take on Cannes 2018

Previous winner

Women's Aid

“We are proud to be the first agency to demonstrate cause and effect to audiences by using facial recognition technology in this large-scale billboard format.”

Ross Neil, creative director at WCRS

Read the case study 

WCRS's 2014 winning entry for Women's aid.

The case study for the resulting "Look at me" campaign.

Previous winner

March for Giants

“We knew we needed to create something digitally cutting edge to really capture the public’s imagination. By donating to March for Giants brands and the public alike can create their own bespoke elephants, a unique chance to become part of the story, and follow it socially as it unfolds across the globe”

Will Thacker, creative director at 18 Feet & Rising

Read the case study 

18 Feet & Rising's 2016 winning entry video.

The case study for the resulting campaign.

Top Creatives talk top creative

Hear what top creatives have to say about DOOH and its opportunities

Ocean Labs Technologies

Ocean Labs are experts in merging the scale, impact and iconic nature of our spaces with multiple integrated technologies, progressing the medium to make it more relevant to today's audiences by using digital.

View the full range of Technologies

Demonstrating Your Concept

Your concept will consist of a written description and a visualization. Whether you are using simple images, powerpoint storyboard, a physical piece of collateral or a video – the key is making your concept clear to understand.

This video shows a montage of some previous year's entries.

Terms & Conditions

For the full details click here

Entry Form

Sorry, entries are closed for this year's competition.


Any questions, please email us