A landmark study, ‘The Attention Dividend’, reveals premium large format Digital Out of Home (DOOH) attracts five times more attention than online digital formats. Released today (11th June) by Ocean Outdoor, the UK’s leading premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader, the findings strongly support new conversations around … Continue reading ‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels