Back
bobbymooreeatst.jpeg
April 22nd, 2013
Bobby Moore Fund Uses Gender Recognition Ads to Target Men at Risk of Bowel Cancer

Today the Bobby Moore Fund and Cancer Research UK launch a new outdoor advertising campaign which is designed to specifically target men at risk of bowel cancer using the latest digital face recognition technology.

The campaign runs on Ocean Outdoor’s digital screen at Westfield London using the latest “Look Out” camera technology. The Make Bobby Proud campaign was booked through out of home agency Talon Outdoor.

Ocean’s new billboard technology monitors the gender of people passing in front of the digital advertising billboard and when the majority of the audience is male, the Make Bobby Proud advert is played out in real time.

Moore’s widow, Stephanie Parlane-Moore, from the Bobby Moore Fund Charity said: “Bowel cancer cases in men have risen 35% in the last 30 years compared to only 6 per cent in women.

“Scientifically we don’t yet know why but we do know that nine out of 10 cases of bowel cancer can be treated successfully with early diagnosis so targeting men who think they have high risk symptoms to visit their doctors early is critical to saving lives.

“So this ad technology is supporting science and I’m delighted that Ocean are helping us to use it to help fight bowel cancer, which remains the second highest killing cancer in the UK.”

Tim Bleakley, CEO, Ocean Outdoor: “Bowel cancer affects the lives of millions of people either directly or indirectly. Our latest technology can help to raise awareness to those who are at risk but are the most likely to ignore the early signs of the disease – men.”

England’s greatest defender, Bobby Moore, died of bowel cancer 20 years ago, aged 51.

Ocean launched its gender recognition technology at its Eat Street screen late last year.

Eat Street @ Westfield
Eat Street @ Westfield
More from Ocean...
array(18) {
  ["site"]=>
  object(Timber\Site)#896 (23) {
    ["id"]=>
    NULL
    ["ID"]=>
    NULL
    ["object_type"]=>
    NULL
    ["wp_object":protected]=>
    NULL
    ["admin_email"]=>
    string(30) "[email protected]"
    ["blogname"]=>
    NULL
    ["charset"]=>
    string(5) "UTF-8"
    ["description"]=>
    string(0) ""
    ["language"]=>
    string(5) "en_US"
    ["multisite"]=>
    bool(false)
    ["name"]=>
    string(13) "Ocean Outdoor"
    ["pingback"]=>
    string(35) "https://oceanoutdoor.com/xmlrpc.php"
    ["pingback_url"]=>
    string(35) "https://oceanoutdoor.com/xmlrpc.php"
    ["siteurl"]=>
    NULL
    ["theme"]=>
    object(Timber\Theme)#4384 (10) {
      ["id"]=>
      NULL
      ["ID"]=>
      NULL
      ["object_type"]=>
      NULL
      ["name"]=>
      string(7) "Pegasus"
      ["version"]=>
      string(6) "1.8.49"
      ["parent"]=>
      *RECURSION*
      ["parent_slug"]=>
      string(7) "pegasus"
      ["slug"]=>
      string(7) "pegasus"
      ["uri"]=>
      string(50) "https://oceanoutdoor.com/wp-content/themes/pegasus"
      ["theme":"Timber\Theme":private]=>
      object(WP_Theme)#4394 (15) {
        ["update"]=>
        bool(false)
        ["theme_root":"WP_Theme":private]=>
        string(48) "/nas/content/live/oceanoutdoor/wp-content/themes"
        ["headers":"WP_Theme":private]=>
        array(14) {
          ["Name"]=>
          string(7) "Pegasus"
          ["ThemeURI"]=>
          string(36) "https://www.plugandplaydesign.co.uk/"
          ["Description"]=>
          string(102) "Pegasus is a fast, flexible, and secure theme framework for building and scaling websites of any size."
          ["Author"]=>
          string(20) "Plug and Play Design"
          ["AuthorURI"]=>
          string(36) "https://www.plugandplaydesign.co.uk/"
          ["Version"]=>
          string(6) "1.8.49"
          ["Template"]=>
          string(0) ""
          ["Status"]=>
          string(0) ""
          ["Tags"]=>
          string(0) ""
          ["TextDomain"]=>
          string(7) "pegasus"
          ["DomainPath"]=>
          string(11) "/languages/"
          ["RequiresWP"]=>
          string(0) ""
          ["RequiresPHP"]=>
          string(3) "7.0"
          ["UpdateURI"]=>
          string(0) ""
        }
        ["headers_sanitized":"WP_Theme":private]=>
        array(2) {
          ["Name"]=>
          string(7) "Pegasus"
          ["Version"]=>
          string(6) "1.8.49"
        }
        ["block_theme":"WP_Theme":private]=>
        bool(false)
        ["name_translated":"WP_Theme":private]=>
        NULL
        ["errors":"WP_Theme":private]=>
        NULL
        ["stylesheet":"WP_Theme":private]=>
        string(7) "pegasus"
        ["template":"WP_Theme":private]=>
        string(7) "pegasus"
        ["parent":"WP_Theme":private]=>
        NULL
        ["theme_root_uri":"WP_Theme":private]=>
        string(42) "https://oceanoutdoor.com/wp-content/themes"
        ["textdomain_loaded":"WP_Theme":private]=>
        NULL
        ["cache_hash":"WP_Theme":private]=>
        string(32) "dffa7fd9790fd0b31274e34c3d9becff"
        ["block_template_folders":"WP_Theme":private]=>
        array(2) {
          ["wp_template"]=>
          string(9) "templates"
          ["wp_template_part"]=>
          string(5) "parts"
        }
        ["default_template_folders":"WP_Theme":private]=>
        array(2) {
          ["wp_template"]=>
          string(9) "templates"
          ["wp_template_part"]=>
          string(5) "parts"
        }
      }
    }
    ["title"]=>
    string(13) "Ocean Outdoor"
    ["url"]=>
    string(24) "https://oceanoutdoor.com"
    ["home_url"]=>
    string(24) "https://oceanoutdoor.com"
    ["site_url"]=>
    string(24) "https://oceanoutdoor.com"
    ["rdf"]=>
    string(34) "https://oceanoutdoor.com/feed/rdf/"
    ["rss"]=>
    string(34) "https://oceanoutdoor.com/feed/rss/"
    ["rss2"]=>
    string(30) "https://oceanoutdoor.com/feed/"
    ["atom"]=>
    string(35) "https://oceanoutdoor.com/feed/atom/"
  }
  ["theme"]=>
  object(Timber\Theme)#4384 (10) {
    ["id"]=>
    NULL
    ["ID"]=>
    NULL
    ["object_type"]=>
    NULL
    ["name"]=>
    string(7) "Pegasus"
    ["version"]=>
    string(6) "1.8.49"
    ["parent"]=>
    *RECURSION*
    ["parent_slug"]=>
    string(7) "pegasus"
    ["slug"]=>
    string(7) "pegasus"
    ["uri"]=>
    string(50) "https://oceanoutdoor.com/wp-content/themes/pegasus"
    ["theme":"Timber\Theme":private]=>
    object(WP_Theme)#4394 (15) {
      ["update"]=>
      bool(false)
      ["theme_root":"WP_Theme":private]=>
      string(48) "/nas/content/live/oceanoutdoor/wp-content/themes"
      ["headers":"WP_Theme":private]=>
      array(14) {
        ["Name"]=>
        string(7) "Pegasus"
        ["ThemeURI"]=>
        string(36) "https://www.plugandplaydesign.co.uk/"
        ["Description"]=>
        string(102) "Pegasus is a fast, flexible, and secure theme framework for building and scaling websites of any size."
        ["Author"]=>
        string(20) "Plug and Play Design"
        ["AuthorURI"]=>
        string(36) "https://www.plugandplaydesign.co.uk/"
        ["Version"]=>
        string(6) "1.8.49"
        ["Template"]=>
        string(0) ""
        ["Status"]=>
        string(0) ""
        ["Tags"]=>
        string(0) ""
        ["TextDomain"]=>
        string(7) "pegasus"
        ["DomainPath"]=>
        string(11) "/languages/"
        ["RequiresWP"]=>
        string(0) ""
        ["RequiresPHP"]=>
        string(3) "7.0"
        ["UpdateURI"]=>
        string(0) ""
      }
      ["headers_sanitized":"WP_Theme":private]=>
      array(2) {
        ["Name"]=>
        string(7) "Pegasus"
        ["Version"]=>
        string(6) "1.8.49"
      }
      ["block_theme":"WP_Theme":private]=>
      bool(false)
      ["name_translated":"WP_Theme":private]=>
      NULL
      ["errors":"WP_Theme":private]=>
      NULL
      ["stylesheet":"WP_Theme":private]=>
      string(7) "pegasus"
      ["template":"WP_Theme":private]=>
      string(7) "pegasus"
      ["parent":"WP_Theme":private]=>
      NULL
      ["theme_root_uri":"WP_Theme":private]=>
      string(42) "https://oceanoutdoor.com/wp-content/themes"
      ["textdomain_loaded":"WP_Theme":private]=>
      NULL
      ["cache_hash":"WP_Theme":private]=>
      string(32) "dffa7fd9790fd0b31274e34c3d9becff"
      ["block_template_folders":"WP_Theme":private]=>
      array(2) {
        ["wp_template"]=>
        string(9) "templates"
        ["wp_template_part"]=>
        string(5) "parts"
      }
      ["default_template_folders":"WP_Theme":private]=>
      array(2) {
        ["wp_template"]=>
        string(9) "templates"
        ["wp_template_part"]=>
        string(5) "parts"
      }
    }
  }
  ["user"]=>
  bool(false)
  ["http_host"]=>
  string(24) "https://oceanoutdoor.com"
  ["wp_title"]=>
  string(98) "Bobby Moore Fund Uses Gender Recognition Ads to Target Men at Risk of Bowel Cancer - Ocean Outdoor"
  ["body_class"]=>
  string(77) "post-template-default single single-post postid-362297 single-format-standard"
  ["term"]=>
  NULL
  ["posts"]=>
  object(Timber\PostQuery)#6507 (7) {
    ["info"]=>
    string(548) "
********************************************************************************

    This output is generated by Timber\PostQuery::__debugInfo().

    The properties you see here are not actual properties, but only debug
    output. If you want to access the actual instances of Timber\Posts, loop
        over the collection or get all posts through $query->to_array().

        More info: https://timber.github.io/docs/v2/guides/posts/#debugging-post-collections

********************************************************************************"
    ["posts"]=>
    array(0) {
    }
    ["wp_query"]=>
    object(WP_Query)#5239 (52) {
      ["query"]=>
      array(7) {
        ["post_type"]=>
        string(13) "nav_menu_item"
        ["meta_key"]=>
        string(27) "_menu_item_menu_item_parent"
        ["meta_value"]=>
        int(675)
        ["tax_query"]=>
        array(1) {
          [0]=>
          array(3) {
            ["taxonomy"]=>
            string(8) "nav_menu"
            ["field"]=>
            string(4) "slug"
            ["terms"]=>
            array(1) {
              [0]=>
              string(18) "main-navigation-uk"
            }
          }
        }
        ["posts_per_page"]=>
        string(2) "-1"
        ["order"]=>
        string(3) "ASC"
        ["orderby"]=>
        string(10) "menu_order"
      }
      ["query_vars"]=>
      array(69) {
        ["post_type"]=>
        string(13) "nav_menu_item"
        ["meta_key"]=>
        string(27) "_menu_item_menu_item_parent"
        ["meta_value"]=>
        int(675)
        ["tax_query"]=>
        array(1) {
          [0]=>
          array(3) {
            ["taxonomy"]=>
            string(8) "nav_menu"
            ["field"]=>
            string(4) "slug"
            ["terms"]=>
            array(1) {
              [0]=>
              string(18) "main-navigation-uk"
            }
          }
        }
        ["posts_per_page"]=>
        int(-1)
        ["order"]=>
        string(3) "ASC"
        ["orderby"]=>
        string(10) "menu_order"
        ["error"]=>
        string(0) ""
        ["m"]=>
        string(0) ""
        ["p"]=>
        int(0)
        ["post_parent"]=>
        string(0) ""
        ["subpost"]=>
        string(0) ""
        ["subpost_id"]=>
        string(0) ""
        ["attachment"]=>
        string(0) ""
        ["attachment_id"]=>
        int(0)
        ["name"]=>
        string(0) ""
        ["pagename"]=>
        string(0) ""
        ["page_id"]=>
        int(0)
        ["second"]=>
        string(0) ""
        ["minute"]=>
        string(0) ""
        ["hour"]=>
        string(0) ""
        ["day"]=>
        int(0)
        ["monthnum"]=>
        int(0)
        ["year"]=>
        int(0)
        ["w"]=>
        int(0)
        ["category_name"]=>
        string(0) ""
        ["tag"]=>
        string(0) ""
        ["cat"]=>
        string(0) ""
        ["tag_id"]=>
        string(0) ""
        ["author"]=>
        string(0) ""
        ["author_name"]=>
        string(0) ""
        ["feed"]=>
        string(0) ""
        ["tb"]=>
        string(0) ""
        ["paged"]=>
        int(0)
        ["preview"]=>
        string(0) ""
        ["s"]=>
        string(0) ""
        ["sentence"]=>
        string(0) ""
        ["title"]=>
        string(0) ""
        ["fields"]=>
        string(0) ""
        ["menu_order"]=>
        string(0) ""
        ["embed"]=>
        string(0) ""
        ["category__in"]=>
        array(0) {
        }
        ["category__not_in"]=>
        array(0) {
        }
        ["category__and"]=>
        array(0) {
        }
        ["post__in"]=>
        array(0) {
        }
        ["post__not_in"]=>
        array(0) {
        }
        ["post_name__in"]=>
        array(0) {
        }
        ["tag__in"]=>
        array(0) {
        }
        ["tag__not_in"]=>
        array(0) {
        }
        ["tag__and"]=>
        array(0) {
        }
        ["tag_slug__in"]=>
        array(0) {
        }
        ["tag_slug__and"]=>
        array(0) {
        }
        ["post_parent__in"]=>
        array(0) {
        }
        ["post_parent__not_in"]=>
        array(0) {
        }
        ["author__in"]=>
        array(0) {
        }
        ["author__not_in"]=>
        array(0) {
        }
        ["search_columns"]=>
        array(0) {
        }
        ["ignore_sticky_posts"]=>
        bool(false)
        ["suppress_filters"]=>
        bool(false)
        ["cache_results"]=>
        bool(true)
        ["update_post_term_cache"]=>
        bool(true)
        ["update_menu_item_cache"]=>
        bool(false)
        ["lazy_load_term_meta"]=>
        bool(true)
        ["update_post_meta_cache"]=>
        bool(true)
        ["nopaging"]=>
        bool(true)
        ["comments_per_page"]=>
        string(2) "50"
        ["no_found_rows"]=>
        bool(false)
        ["taxonomy"]=>
        string(8) "nav_menu"
        ["term"]=>
        string(18) "main-navigation-uk"
      }
      ["tax_query"]=>
      object(WP_Tax_Query)#5288 (6) {
        ["queries"]=>
        array(1) {
          [0]=>
          array(5) {
            ["taxonomy"]=>
            string(8) "nav_menu"
            ["terms"]=>
            array(1) {
              [0]=>
              string(18) "main-navigation-uk"
            }
            ["field"]=>
            string(4) "slug"
            ["operator"]=>
            string(2) "IN"
            ["include_children"]=>
            bool(true)
          }
        }
        ["relation"]=>
        string(3) "AND"
        ["table_aliases":protected]=>
        array(1) {
          [0]=>
          string(21) "wp_term_relationships"
        }
        ["queried_terms"]=>
        array(1) {
          ["nav_menu"]=>
          array(2) {
            ["terms"]=>
            array(1) {
              [0]=>
              string(18) "main-navigation-uk"
            }
            ["field"]=>
            string(4) "slug"
          }
        }
        ["primary_table"]=>
        string(8) "wp_posts"
        ["primary_id_column"]=>
        string(2) "ID"
      }
      ["meta_query"]=>
      object(WP_Meta_Query)#5287 (9) {
        ["queries"]=>
        array(2) {
          [0]=>
          array(2) {
            ["key"]=>
            string(27) "_menu_item_menu_item_parent"
            ["value"]=>
            int(675)
          }
          ["relation"]=>
          string(2) "OR"
        }
        ["relation"]=>
        string(3) "AND"
        ["meta_table"]=>
        string(11) "wp_postmeta"
        ["meta_id_column"]=>
        string(7) "post_id"
        ["primary_table"]=>
        string(8) "wp_posts"
        ["primary_id_column"]=>
        string(2) "ID"
        ["table_aliases":protected]=>
        array(1) {
          [0]=>
          string(11) "wp_postmeta"
        }
        ["clauses":protected]=>
        array(1) {
          ["wp_postmeta"]=>
          array(6) {
            ["key"]=>
            string(27) "_menu_item_menu_item_parent"
            ["value"]=>
            int(675)
            ["compare"]=>
            string(1) "="
            ["compare_key"]=>
            string(1) "="
            ["alias"]=>
            string(11) "wp_postmeta"
            ["cast"]=>
            string(4) "CHAR"
          }
        }
        ["has_or_relation":protected]=>
        bool(false)
      }
      ["date_query"]=>
      bool(false)
      ["request"]=>
      string(553) "SELECT   wp_posts.*
    FROM wp_posts  LEFT JOIN wp_term_relationships ON (wp_posts.ID = wp_term_relationships.object_id) INNER JOIN wp_postmeta ON ( wp_posts.ID = wp_postmeta.post_id )
    WHERE 1=1  AND ( 
  wp_term_relationships.term_taxonomy_id IN (17)
) AND ( 
  ( wp_postmeta.meta_key = '_menu_item_menu_item_parent' AND wp_postmeta.meta_value = '675' )
) AND ((wp_posts.post_type = 'nav_menu_item' AND (wp_posts.post_status = 'publish' OR wp_posts.post_status = 'acf-disabled')))
    GROUP BY wp_posts.ID
    ORDER BY wp_posts.menu_order ASC
    "
      ["posts"]=>
      array(0) {
      }
      ["post_count"]=>
      int(0)
      ["current_post"]=>
      int(-1)
      ["before_loop"]=>
      bool(true)
      ["in_the_loop"]=>
      bool(false)
      ["comment_count"]=>
      int(0)
      ["current_comment"]=>
      int(-1)
      ["found_posts"]=>
      int(0)
      ["max_num_pages"]=>
      int(0)
      ["max_num_comment_pages"]=>
      int(0)
      ["is_single"]=>
      bool(false)
      ["is_preview"]=>
      bool(false)
      ["is_page"]=>
      bool(false)
      ["is_archive"]=>
      bool(true)
      ["is_date"]=>
      bool(false)
      ["is_year"]=>
      bool(false)
      ["is_month"]=>
      bool(false)
      ["is_day"]=>
      bool(false)
      ["is_time"]=>
      bool(false)
      ["is_author"]=>
      bool(false)
      ["is_category"]=>
      bool(false)
      ["is_tag"]=>
      bool(false)
      ["is_tax"]=>
      bool(true)
      ["is_search"]=>
      bool(false)
      ["is_feed"]=>
      bool(false)
      ["is_comment_feed"]=>
      bool(false)
      ["is_trackback"]=>
      bool(false)
      ["is_home"]=>
      bool(false)
      ["is_privacy_policy"]=>
      bool(false)
      ["is_404"]=>
      bool(false)
      ["is_embed"]=>
      bool(false)
      ["is_paged"]=>
      bool(false)
      ["is_admin"]=>
      bool(false)
      ["is_attachment"]=>
      bool(false)
      ["is_singular"]=>
      bool(false)
      ["is_robots"]=>
      bool(false)
      ["is_favicon"]=>
      bool(false)
      ["is_posts_page"]=>
      bool(false)
      ["is_post_type_archive"]=>
      bool(false)
      ["query_vars_hash":"WP_Query":private]=>
      string(32) "1e76639a6d4deafc73394581911426de"
      ["query_vars_changed":"WP_Query":private]=>
      bool(false)
      ["thumbnails_cached"]=>
      bool(false)
      ["allow_query_attachment_by_filename":protected]=>
      bool(false)
      ["stopwords":"WP_Query":private]=>
      NULL
      ["compat_fields":"WP_Query":private]=>
      array(2) {
        [0]=>
        string(15) "query_vars_hash"
        [1]=>
        string(18) "query_vars_changed"
      }
      ["compat_methods":"WP_Query":private]=>
      array(2) {
        [0]=>
        string(16) "init_query_flags"
        [1]=>
        string(15) "parse_tax_query"
      }
    }
    ["found_posts"]=>
    int(0)
    ["pagination"]=>
    NULL
    ["factory"]=>
    NULL
    ["iterator"]=>
    object(Timber\PostsIterator)#6294 (1) {
      ["storage":"ArrayIterator":private]=>
      *RECURSION*
    }
  }
  ["is_preview"]=>
  bool(false)
  ["block_id"]=>
  string(38) "block_0d44a658e0720fdc815e908728df3828"
  ["posts_to_show"]=>
  array(4) {
    [0]=>
    int(404786)
    [1]=>
    int(404785)
    [2]=>
    int(404784)
    [3]=>
    int(404778)
  }
  ["how_to_populate"]=>
  string(13) "automatically"
  ["number_of_columns"]=>
  int(4)
  ["posts_per_page"]=>
  int(4)
  ["show"]=>
  array(2) {
    [0]=>
    string(4) "tags"
    [1]=>
    string(4) "date"
  }
  ["tags_to_show"]=>
  array(1) {
    [0]=>
    string(10) "categories"
  }
  ["scroll_on_mobile"]=>
  bool(true)
  ["filtering"]=>
  bool(true)
}
Euro 2024: England v Netherlands cross-market opportunity
Adidas-EatSt-Jun-24-2-1920x1280-1
Below The Lights launches with Williams F1 Fan Zone underneath Piccadilly Lights
Williams, BTL, Jul-24-39
Ocean Outdoor extends its popular Wimbledon Experience to five UK cities
thumbnail_Wimbledon, Battersea, July-24-03
Outsmart reports record Q1 OOH revenue surge: DOOH leads with a 22.8% growth
insight-of-the-month_june24

Ocean Networks

The location is available as part of a network, please see below for details.

Please contact us on [email protected] to find out more.