Axis @ The Haçienda is positioned on the £35m Axis Tower development adjacent to Manchester’s iconic former nightclub. It is head-on to traffic in both directions on the A56 – a direct link road from the M56, Manchester Airport and the inner ring road into the heart of the city centre, as well as targeting large volumes of Metrolink passengers between two key city centre stations.
| Male | 50.1% |
| Female | 48.9% |
| AB | 25.3% |
| ABC1 | 55.6% |
| 16 to 24 yrs | 18.5% |
| 25 to 34 yrs | 26.3% |
| 35 to 44 yrs | 12.7% |
| 45 to 54 yrs | 17.2% |
| 55+ yrs | 15.6% |
The Haçienda was a nightclub and music venue, which became most famous during the late 1980s and early 1990s; during the 1990s it was labelled the most famous club in the world by Newsweek magazine. The Haçienda opened in 1982, and hosted a wide portfolio of important 20th century musical acts appeared at the club. The Smiths performed there three times in 1983. It served as a venue for Madonna on her first performance in the United Kingdom. The Legacy of The Haçienda still continues, as a new development of flats is named after the iconic and infamous music venue.
A spectacular double sided, full-motion digital advertising site in central Manchester. Located on the site of the famous venue the Haçienda. An area now transformed into the key entertainment hub of Deansgate Lock, featuring Manchester's best bars and clubs.
Impacts: 1,095,948 per 2 weeks (DFT '10, Metrolink)
Size: 3.1m wide x 5.76m high
